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Email Domain Hosting lets you have a customized email address. Many people are happy with a Hotmail or AOL account, and happy to use the User ID they were assigned there, but for a small business or even for a family, it looks more professional to have your own email domain that matches your web address (e.g. natesh@webfunda.com)

An email domain hosting company will set up these accounts for you and keep them running. They'll often provide email software to read the messages as well, or you can use your own email client with their service (eg. Outlook, Outlook Express or Eudora)

Now that you have your site up and running, it's time to start getting people to the site. The first step is to register your site with popular search engines. Once you have done this, the search engines will "crawl" your pages, looking at the content and adding it to their indexes.

You have several options:

Email marketing can be a very effective way of getting high quality return visitors to your site. There are two types of email marketing:

1. Bulk mail to a mailing list
2. Targeted Mail to customers who have visited your site before or visited related sites

Targeted mail is especially effective because you're sending email to people who have expressed an interest in your site, telling them about something new on the site, and reminding them to come back. That extra traffic is free to you.

Banner advertising lets you display a visually appealing text and graphics ad to your customers. The ability to show graphics allows you to effectively establish your brand.

Tips for choosing a company to display banner ads

Where will the ads show up? Are you able to target the ads so that they show up only on relevant web pages?

1. Do you pay per impression, or for a guaranteed number of customers to come to your site?
2. Does the company give you best practice information about creating effective banner ads?

An effective and low cost (or Free!) way of driving traffic to your site is to get other websites to link to you. Not only will you get the traffic that results from people clicking on those links, but having a number of high quality, related sites link to you will also help your site rank higher in Google's search listings.

Link exchange programs make it easy for you to find others looking to share links.

Tips for link exchange:

1. Send the other website the exact text you would like them to use - this is a form of marketing and you should treat it like one.

Pay-per-click is the new wave in web advertising. You create your ads, decide when they should be shown, set your budget, and go!

Pay per click advertising has the following benefits:

1. You pay only if a user clicks your ad. Costs can be as low as 5c per click.
2. You decide (by choosing keywords) when your ads should be shown.
3. You choose your daily budget.
4. You get data about which ads and keywords are working, and which are not.
5. You create your ads -- and get data about which ads are working and which are not.

Search engine not driving enough traffic to your site? Need to get customers to your site sooner than the months it can take your site to reach the first page of the search listings?

You may need to market your site. Luckily, advertising on the web does not need to cost a lot of money. You can control exactly how much you spend and with web analysis tools, you'll be able to measure how much the traffic to your site has increased.

There are several different types of web advertising:

Web Collaboration lets you communicate and share information with your customers. By creating a community around your website, you make your website a place that customers want to return to.

Features to look for in Web Collaboration Software:

1. Document Library where you can share documents with your customers or access them from anywhere.
2. Bulletin Board where your customers can post questions for you to answer or communicate with each other and share success stories about your product.